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社交媒體的流行为项目管理提供了诸多便利,使项目相关方之间的沟通更加便捷顺畅.但是,在项目管理中使用社交媒体并不是万无一失.本文作者认为,项目管理中使用社交媒体要警惕下列问题的出现：信息泛滥导致无所适从、信息缺乏监管导致项目风险增加、信息误传导致恐慌、保密信息泄露、正式文件变得随意.作者建议,项目管理中在决定启用社交媒体时,要从技术、意识、领导、知识四个方面进行考量.
Social Media is undoubtedly a disruptive innovation driving new means of wealth creation, creativity in business and ease of organizing an individual’s social life. However, all is not hunky dory （没问题） .
One could be tempted to think that bringing together social media and project management would be like "a match made in heaven". Social media can help project management achieve efficiencies in many areas. Examples are： fuller support for communication between project team members and stakeholders； management of issues that arise as a project proceeds； widening project knowledge to include more tacit knowledge； efficient dissemination of updates made to the project plan； effective dissemination of lessons learned when things don’t happen as predicted.
But it appears that, despite the unprecedented project management activities across different business sectors and economies, any formal use of social media for project management is still quite limited and, in many environments, non-existent. What might be the reasons for such a situation? In the present article, we attempt to look into possible causes of such a scenario and highlight some of the potential drawbacks of using social media for project management.
Information overload
The ease of access and ease of sharing functionalities of social media apps could lead to a mindset of sending out a lot more information to project workers and stakeholders. Some of this information could be useful but other parts may be just superfluous （多余的）.
This situation could result in information overload, which could cause individuals to get diverted from the real project work. It might also encourage a tendency for project staff to become unable to differentiate between urgent or important, and non-urgent or unimportant information. This could in turn diminish the utility of information. People involved in a project may start to unsystematically ignore information arriving through social media or at best show lack of attention because there is just too much information flying around.
Potential lack of control on rightful access, receipt, and sharing of information
Social media tends to allow everyone to be an owner and a creator of information. This could have unintended consequences for project work if it continues unchecked. Social media based communication could potentially result in a lack of control over rightful access, receipt and sharing of information. It might result in panic, triggering of new issues, or transformation of identified risks into serious issues. This could result in disruption to work and an unhealthy environment.
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参考文献：
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