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分类:开题报告 原创主题:HighSpirits论文 更新时间:2024-01-06

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In 2006, Jia Peixiao quit his stable job, determined to set up his own business even though many doubted his success. Longing to return to his hometown, he went back to Wantou Village, Boxing County of Binzhou City in east China’s Shandong Province, to try his luck.

After failing several times, Jia turned his attention to a local handicraft made from willow straw. With computer skills learned in college, he opened a shop on Alibaba’s Taobao, a major online shopping website in China.

Eleven years later, Jia delivered a speech at the United Nations in Geneva, Switzerland, about his succesul business and experiences, explaining the new trends in Chinese villages and the development of China’s e-commerce industry.

A learning point

For centuries, women in Wantou he woven willow straw into articles for daily use and sale, an essential means of supporting their families despite low profits. Because the landscape of the area limited the development of agriculture, young people used to lee their homes to work in the cities. However, the emergence of e-commerce changed both the willow straw weing industry and the life of local people in the village.

“The 2008 Beijing Summer Olympics was a turning point for our industry as the public became interested in products with traditional features,” Jia told Beijing Review. In addition, the consumption style of people today he changed. Hand-made products with natural materials are a welcome part of the market, making willow straw artwork with both ecological and cultural features a big hit on Taobao.

Jia’s business took off in 2009, with shop sales exceeding 10 million yuan($1.44 million) since 2013. Influenced by his success, more and more people in the village began to sell willow straw products on the Internet, leading to the village being selected as one of the fi rst Taobao Villages by Ali Research, a research organization under the Alibaba Group. This title is given to villages where the number of active online stores is more than 10 percent of the number of local households, and where the annual e-commerce transaction volume reaches 10 million yuan. In 2016, the number of Taobao households in Wantou was 800, with online retail sales exceeding 300 million yuan ($43 million).

In addition, for the convenient and effi cient operation of e-commerce, a mature and complete industrial chain has been formed including production and express delivery, providing job opportunities for local people. In Wantou, more and more young people are now willing to stay home and are less inclined to look for work elsewhere. The blending of traditional skills with modern technologies has brought them more opportunities in their hometown.

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